Fortune 500 Blog Review

I decided to do a Fortune 500 blog review on Microsoft blogs, following the blog-grading criteria that was used to review Kodak’s blog. I rated the blogs from a scale of 1-10. Microsoft has a community of blogs and a number of different blogs within it. There are employee blogs, which I found interesting and insightful. The community blogs consisted of a lot of technical jargon. They had a lot of information on software programs, which is probably useful to people who are tech-savvy, but it was a bit fuzzy for me.

However, I found a Microsoft community blog that had to do with higher education. This is the blog that I decided to focus on for this review. This blog had to do with Microsoft programs being implemented in universities. The most recent higher education blog had to do with two live meetings to learn about how a software program called Business Intelligence can bring benefits to universities through Microsoft Performance Point.

Ease of Finding: 9 - Once I type in Microsoft into my Google window, I got several blog links associated with Microsoft. Also, on the Microsoft Web site, I can search and find blogs pretty easily too.

Frequency: 8 – The blog was updated about once a week. There was also an archive of past blogs that people could easily assess.

Engaging Writing: 6 – The writing is short and concise. It is brief, and the point of the blog is stated upfront, but the writing lacks personality and dialogue.

Relevant: 7 – The blogs are relevant to students and the universities that are benefiting from the Microsoft software; however, it wouldn’t be of significance to universities that do not use Microsoft.

Focused: 8 - The blogs are focused on the software programs that are being implemented at universities, such as Microsoft performance point. However, some of the blogs contain so much information it’s hard to shift through all of it to get to the main point. Also, some of the technical word use is hard to make sense of if you are not tech-savvy.

Honest: 9 – I think the blogs are honest and informative about how Microsoft is supporting higher education.

Interactive: 7 – The blogs have links that help you understand what the higher education plan is from Microsoft. Also, there are links on the side of the blog page that have to do with Microsoft tutorials and places where people can gain more information on Microsoft programs.

Responsive: 3 -There is a link for you to contact Microsoft or publish comments but so far I did not see any direct response to questions.