I decided to do a Fortune 500 Blog Review on Microsoft blogs. Microsoft has a community of blogs, and a number of different blogs within it. There are employee blogs, which I found interesting and insightful. The community blogs consisted of a lot of technical jargon, a lot of information on different soft ware programs, more than likely quite useful to people who are tech-savvy, but all a bit fuzzy for me. There is a lot of blogs from and about Microsoft, and as I stated above, many of them are about the technical advances in the soft ware. However, in the Microsoft community blog I found one that had to do with Higher Education and it was published by Microsoft. This blog had to do with Microsoft programs being implemented in universities. The most recent Higher Education Blog had to do with two live meetings to learn about how a software program called; Business Intelligence can bring benefits to universities through Microsoft Performance Point.

Microsoft has many blogs, and they are frequently updated, however, they only seem to be highly relatable to people who would understand the technical terms that are used in the writing. The responsiveness to readers seems to be lacking, and the majority of the blogs are not very engaging, or encourage dialog. The blogs are informative and brief, but seems specified to people who are already familiar with the technical terms that are used. Overall, I feel the blogs are not very engaging, and catered to a specific audience not the general public, the employee blogs are the only ones that I found had a personal, and engaging tone to it, along with information that could be relevant for the general public.

• Ease of Finding: 9 - Once I type in Microsoft into my google finder, I get all these different blog links associated with Microsoft. Also on the Microsoft website I can search for their blogs pretty easily too.

• Frequency: 6 - They are pretty frequent, but I think they could update more frequently. The last entry I read was 2 days old.

• Engaging Writing: 5 - The writing would only relate to people who are tech-savvy, or really interested in finding out updated information on Microsoft. Very catered to a certain audience.

• Relevant: 6 – Blogs are really catered to people who are highly into technology, not relevant to the general public.

• Focused: 8 - It is very focused on its software and technological advancements.

• Honest: 7 -I’m sure that the information on the technology of the software is honest, however, I’m not sure how honest the employee blogs or the education blogs are.

• Interactive: 3 – I don’t think the blogs are very interactive at all.

• Responsive: 3-Not very responsive, I don’t see any entries that really respond to comments that were left on the blog.